Go to Beyond Gravity _ 2022

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Introduction.

  • Building a strong brand.

Core elements.

  • Our logo.
    • Elements.
    • Visibility.
    • Space.
    • Dimension.
    • Placement.
  • Our colours.
    • Primary colours.
    • Secondary colours.
  • Our typography.
    • Graphik.
    • Typography principles.

images.

  • Our look for pictures.
    • Level 1: Artistic composition.
    • Level 2: Storytelling.
    • Level 3: Functional.
  • Our way of image editing.
    • Black-white.
    • Colour.

Illustration.

  • Our Illustrations.
    • Our colorful language.
    • Implementation.
  • Our Icons.
    • Our symbolic language.
    • Implementation.
    • Icon library.
  • Our infographics.
    • Our analytical language.
    • Circle & area diagrams.
    • Bar charts.
    • Tables.
    • Shapes.
  • Our layout.
    • Covers & circle principles.
    • Covers.
    • Inside pages.
    • Business cards.
    • Business letters.
    • Envelopes.
    • Notepad.
    • Offers.
    • PowerPoint.
  • Our claim.

Sound.

  • Our tone of voice.
  • Our sonic DNA.

Materials.

  • The power of haptic.
  • Sustainability.