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Introduction.
Building a strong brand.
Core elements.
Our logo.
Elements.
Visibility.
Space.
Dimension.
Placement.
Our colours.
Primary colours.
Secondary colours.
Our typography.
Graphik.
Typography principles.
images.
Our look for pictures.
Level 1: Artistic composition.
Level 2: Storytelling.
Level 3: Functional.
Our way of image editing.
Black-white.
Colour.
Illustration.
Our Illustrations.
Our colorful language.
Implementation.
Our Icons.
Our symbolic language.
Implementation.
Icon library.
Our infographics.
Our analytical language.
Circle & area diagrams.
Bar charts.
Tables.
Shapes.
Our layout.
Covers & circle principles.
Covers.
Inside pages.
Business cards.
Business letters.
Envelopes.
Notepad.
Offers.
PowerPoint.
Our claim.
Sound.
Our tone of voice.
Our sonic DNA.
Materials.
The power of haptic.
Sustainability.
Accept
Decline